Cristiano Ronaldo named ‘World’s Most Famous Athlete’
The Real Madrid forwarder, Cristiano Ronaldo has been named the most famous athlete in the world, according to ESPN in their World Fame 100; an annual statistical ranking of the 100 most famous athletes in the world. The result was compiled using a unique algorithm.
ESPN World Fame 100 methodology
According to ESPN, the methodology for arriving at the list covers; Forbes’ annual list of the highest-paid athletes, input from ESPN journalists around the world.
Each of the athlete’s data in the pool was fed into a formular created by ESPN director of sports analytics, Ben Alamar. The study weighs athletes’ endorsement, their social media following on the 3 big platforms (Facebook, Twitter and Instagram) and Google Search popularity.
The analysis includes five major categories:
- Endorsement money
- Twitter Followers
- Instagram Followers
- Facebook followers
- Google Trend score
- Baidu search (For countries like China whose government has blocked the use of Google.)
Salary, according to ESP wasn’t a factor because of the discrepancies among sports. Rather endorsement dollars was used because it reflect the ability to draw attention, which of course is a fame determining factor.
ESPN added that “Endorsement amounts cover 2016 and were compiled by ESPN researchers. All currency figures were converted to U.S. dollars using March 27 rates. The social media followings and Google Trend scores (which show relative popularity based on how often names are searched on a scale of 0 to 100) were as of April 19. (Note: Where categories in the profiles are marked as NA, the athlete either doesn’t have an official account for that social media site or an accurate endorsement figure could not be confirmed.)”
Following Cristiano Ronaldo on the list is the famous American professional Basket Ball player, LeBron James. The Spanish club FC Barcelona forwarder and the Argentina national team player, Lionel Messi came 3rd on the list.
The all-time American professional Golfer, Tiger woods, who was arrested recently for driving under DUI, came 10th on the list while the America no 1 professional female Table Tennis player, Serena Williams came at the 19th position on the list.
Footballers dominate the World Fame 100, with the sport claiming 38 of the positions available. Of those 38, almost a third ply their trade in the Premier League – including Zlatan Ibrahimovic (26), Alexis Sanchez (29) and Wayne Rooney (31).
The most expensive player ever to play the game, Paul Pogba – himself a prolific presence on Twitter and Instagram – comes in at 40.
Pitiably, No Nigeria athletes made list.
Click this link to find the full list of the athletes.